In a month from now the Swedish multinational retail-clothing company H&M will release an 11 piece men’s collection of cycling wear in collaboration with Brick Lane Bikes.
Inspired by vintage clothing and the latest sports performance wear the collection has been designed by H&M and tested and approved by Brick Lane Bikes. It will be made from more sustainable materials – organic and recycled cottons, recycled polyester – as part of H&M’s Conscious work.
The products will be available in 180 stores worldwide (but also in the webshop) on the 7th of March.
Looking forward to it? Will the quality be good enough for daily bike commuters?