Stockholm Hipster School of Economics

If Stockholm School of Economics goes down the cycling-is-cool-so-we-are-cool route (like in the commercial video published this week) they should as well – in my opinion – change name to Stockholm Hipster School of Economics.

The video contains pretty much all the ingredients you would expect from a documentary titled, let’s say, “living the hipster life”: a 30+ year old student finishing a master degree, living on Södermalm (the organic fed wannabe artists/creators district), riding a shiny pseudo-vintage bike and wearing woodcutter shirts.

SSE’s idea of cycling and cyclists in this film is quite flawed if not completely disconnected from the day to day life of a regular Stockholmer, riding a regular bike to a regular job and I just wonder whether the brains behind the script actually live in the same city as I do. Or maybe SSE people really think they are different (every single school and company out there think they are different so who could blame them) and the programs they offer are for hipsters only.

Nice commercial anyhow and no offense to Andrew (the student) who is working on an interesting project. I’ll visit for sure.