For a long time, Memphis has been looking at ways to better connect the city and the waterfront. One suggestion was to remove a couple of car lanes and convert them into bike and pedestrian areas.

The idea is that it would make the area more attractive to people who weren’t in cars. The good news is that it seems to have worked.
[…] for the price of some plastic bollards and new street coloring, Memphis has opened one of the best streets in the mid-South for biking, walking, skating and playing.
Read all about it here.
Surely if America, home to the biggest gas guzzler cars of them all, can do this, then anyone can!